1. iPad Air and Mini
Apple refreshed both the 10 inch and 8inch models with their latest 64bit A7 processor and the M7 motion processor. And similar to the iPhone 5s, these are expected to have 8X faster performance and 72x better graphics performance. No benchmarks yet to confirm this claim.The larger iPad is now re-branded as iPad Air, and weights just about a pound (28% lighter than previous generation) and starts at $499.The Mini finally gets a well needed Retina upgrade, and starts at $399.
2. Refreshed MacBook Pros
As expected MacBooks got the Haswell upgrade, boosting battery life to 7-9 hours. Interestingly, except a lone 13' model, all MacBook Pros now come with a Retina screen. I wonder who would pick the non-retina model, which is just $100 cheaper.
3. Mac Pros
Apple gave us a glimpse of the newly redesigned Mac Pros in their last event. Today, they announced that they will be available in December starting at $2,999 with a 3.7GHz quad-core Xeon, 12GB RAM, dual FirePro D300s, and 256GB SSD.
“It is a computer that packs an incredible amount of power into one-eighth the volume of the previous model,” Schiller said at the event. “It is our vision of the future of the pro desktop.”
Schiller emphasized how quiet the Mac Pro will be (as quiet as a Mac mini), and how it uses 70-percent less energy than the last version. Also of note: The Mac Pro will be assembled in the United States. There’s no word on pre-orders quite yet but the price/performance ratio for the entry level model looks quite enticing, that is, if you need such raw power.
4. Software, and it's all FREE
We were expecting Apple to reveal OS X Mavericks, which they did, but what was more interesting was the announcement that all Snow Leopard and later users were eligible for a free upgrade to Mavericks. Besides some incremental improvements, it is expected to give an additional hour of web browsing from under-the-hood optimizations.
Along with it, they also refreshed their line of iWorks and iLife, all "re-written from ground up" to support the 64bit support in both OSX and iOS 7. And they are free for all new Mac and iOS users.
Gone are the days when we expect the "one more thing", or a revolutionary, magical, blow our mind off unveil from apple. There is just so much you can really do, each year.
Most of Apple's announcements were expected but are solid iterative product releases. Their software play looks quite interesting. iPod wasn't mentioned and it's clear that they'll be slowly phased out. Lack of touch-id on the new iPads is a bummer but they need to let 3rd party apps use it, and not just restrict it to iOS and iTunes. If you could wait this one out, you won't regret it when they refresh it again next year. Finally, Apple announced they had sold 170 Million (!) iPads till date. Impressive numbers for a device which initially just seemed like an enlarged iPhone.