Saturday, March 29, 2008

Taaz is a breath of fresh air

Taaz is derived from the Hindi word Taaza, which means fresh. Taaz.com aspires to be a fun, easy-to-use website that gives women the opportunity to “try on” the hottest makeup and hairstyle looks from the convenience of their homes.



Initially, when a friend of mine described this site to me, I gave it a pass as it seemed like another Picnik or FotoFlexer with an ability to easily manipulate images, add some cool filters and edit them online.

What sets Taaz apart is their proprietary facial recognition technology which can figure out for instance, where your lips are, your hair alignment etc. The killer feature of Taaz definitely is the ability to upload your photographs and experiment with different makeovers - hair, eyes, makeup, etc. They seem to have tieups with major cosmetic companies - revlon, MAC etc and you can try out their products virtually before actually buying them. That's what I call a smart consumer targeted product advertising.



Finished makeovers can then be shared with other users, rated, commented, etc.Overall, it's a fun tool, especially for women, who spend hours deciding on what shade of lipstick goes well with their contacts and hairstyle ;)
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